Introduction: The Importance of Moral Frames
[to political discussions]
By George Lakoff & Elisabeth Wehling
Key: underlined text made for emphasis are by me, JGW, and additional remarks in [square brackets] are also mine, JGW, the editor-highlighter-annotator of their remarks otherwise reproduced verbatim (without alteration) below
'The central issue of our time is what kind of country America is and ought to be, that is, what system of values should govern us. First, we must understand that all politics is moral: every political leader says to us that we should do what he or she recommends because it's right, not because it's wrong or doesn't matter. And today our politics is governed by two different [polarized & polarizing] views of what is right and wrong.
- Category: Reframing: How To Do It, When and Why
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